How To Handle It When PR Snowballs Out Of Control

Wow, this is the end of the month, year and decade. It's been a great ride, in spite of some major roller coasters along the way. My sincerest wish to you is that the upcoming month, year and decade is the best you have yet to experience.

That said, sometimes bad things can happen when we put ourselves out to the public. One lesson I always remembered in my PR courses at college is this: Always tell the truth... always. A lie will be more devastating the that cold, hard truth. Truth you can mo...