How much info is too much?

Now that I’ve released a set of short stories set in the Three Moons Realm here, I’m back to focusing on my full length novel set in the same world.  The hope is that the short stories get people interested in the world, start following my blogs (both this one and the one specifically for the Three Moons Realm which can be found here), and I can really build a fan base as well as receive seem helpful insights into being an author in the digital age.

So the first step again is getting people interested in the world.  To do this, I plan on giving little insights into the world on my second blog.  But this idea in itself has created a problem.  How much information do I provide and how much do I leave for my readers to find on their own?  I’ve explored a few other authors blogs, which hasn’t really helped.  Some only have blogs that focus on the author themselves, which doesn’t help me at all.  Other authors have heavily detailed blogs about the worlds they have created that really give you insights, but seem like a bit much.

My question to you, as hopefully both authors and readers, is how much information do YOU want to know going into a book?  And, more importantly, what kind of information do you want to know and what kind would you rather discover as you read?  As always I would love to hear your thoughts on the matter!