In a book called The Art of Choosingastudy performed by a behavioral psychologist recounts how shoppers who have large number of choices are paralyzed and end up choosing nothing. Reduce the choice to a few and people take action. The result of the experiment is that too much choice inhibits action. In the past, I’ve tried to post all of the deals for books, but I’ve come to believe that this posting is not as helpful as it could be.
Based on this theory, I’ve decided to post just four deals a...
Published on June 28, 2012 14:00