My job isn't being relevant

Someone has again scratched a pet peeve of mine, that old pseudo-literary bugbear "relevance."  As in, SF is loosing it, and it better get some quick or else be declared "irrelevant."  This is a bit of an oversimplification of the essay by Jetse de Vries, Should SF Die? But it pretty much encapsulates my problem with the statements made therein:

My viewpoint is that SF is becoming increasingly irrelevant, and that lack of relevance can be attributed to developments and trends already...