Cheapest reliable alternative

For most products and services, most of the time, people sign up for the Cheapest Reliable Alternative Plan.

If everything appears to be the same, then of course they're going to pick the cheapest one that's good enough.

In the face of this understandable strategy, you have a few choices:

You can be cheapest (difficult to sustain).

You can be more reliable (great if you can figure this out).

You can be redefine the playing the field to be the only one (most preferred).

Buying a new microphone or l...