Bookkeeping Business Names
Choosing a professional bookkeeping business name will be one of the most important decisions you make. You want to choose a name that projects the ideal image of how you want your business to be perceived. Easier said than done, right?
To show you how important this process is, let me share a story that happened to me:
A few years ago I made the mistake of choosing a really bad name for my first bookkeeping business. I called it “Esquire Business Services” which I thought was a great name because I thought the word “Esquire” gave the business a legal sounding name.
I thought that this name would project the image of someone who was smart and knew what they were doing. Boy was I wrong!
I found out later that people who called and got my answering machine were confused by my message and thought that they had reached an escort service! I finally realized I had a bad business name when a lawyer actually phoned my answering machine and he laughed so hard he couldn’t stop! Even a professional lawyer didn’t understand my “clever” name!
Hopefully I haven’t put you off, but I just wanted to demonstrate that do you have to be very careful when coming up with a bookkeeping business name. The cost and the headache of having to change it or starting all over can totally set your business back.
It’ll take some serious consideration but once you come across some names that you like, put the whole thing aside for about a week. Let the names percolate in your brain during this time.
When you come back to your list after the week is over and one of the names “grabs” you, then that’s the one you should choose. Please note, however, that you may have to submit three names to your local government authority as you may not get the first name you choose. So pick your first, second and third choices wisely to make sure that you’re equally enamored with them all.
Remember you’ll have to live with your bookkeeping business name for years to come so make sure you’re happy with it.
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