Use Your Books to Generate Ideas for Social Media, Blogs, and Events
Use your books to help you generate ideas for social media and blog posts and events.
Do some brainstorming. Make a list of 10 or 15 words that relate to topics and subthemes in your stories. Think about:
Settings/Locations
Hobbies
Your Character’s Job
Music
Popular Culture
Examples from my Series:
Delanie Fitzgerald: Sassy Private Eye, Richmond, Computer Hacker, English Bulldog, Sears Catalog Houses
Jules Keene: Glamping, Blue Ridge Mountains, Vintage Trailers, Jack Russell Terrier
Jade Hicks: Beach Town, Christmas Shop, French Bulldog, Tuxedo Cat
Cassidy Jamison: Event Planner, Blue Ridge Mountains, Chihuahua, Music, Honky Tonk, Cave, Serenity Garden
Then create social media and blog posts that highlight these. Look for groups and hashtags on social media that are similar and follow people with similar interests.
Connect to a “holiday.” There are lots of online calendars that show all kinds of holidays for any occasion or celebration (e.g. Taco Day, Chocolate Lovers’ Day, Dog Lovers’ Day). Target posts for these special days and highlight your book.
You can use your list to come up with some creative book signings. I was part of a wine-themed anthology, and we scheduled signings and readings at wineries all across our area. There are all likes of places and small businesses that may work with you to do a signing or to sell your books. Think beyond bookstores, libraries, and conferences.
What would you add to my list?
