Justin Bieber On The Business Of Social Media

Justin Bieber’s new album Believe, released on June 19th, is on track to become this year’s biggest commercial debut—Billboard predicts sales of over 400,000 copies by the end of its first week in stores. The young star has earned $108 million over the past two years, and the future is looking bright as a result of the new release and ensuing tour.

Without a doubt, Bieber owes much of that success to Facebook and Twitter, which he’s used to spread word of his album and concerts to tens of mill...