Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)

We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with its Comet browser. This last one seems to be ruffling some feathers, as Amazon has “demanded” that Perplexity stop using its agents to buy stuff on Amazon.

Part of me wants to say, “Boo-hoo, Amazon. Not so fun when the shoe is on the other foot, ...