Jolene MacFadden's Three-Book Marketing Toolkit for Authors #SilverDaggerTours

 

“Own your story, build your brand, and share it with theworld—your author journey starts here.”

Authors- How To BrandYou and Your Books

by Jolene MacFadden

Genre: Non-Fiction, Author Self-Help

Digital Marketing Assistance for the Business ChallengedWriter

One of the most difficult tasks for any creative talent is to effectively brandourselves and our stories.

This book will help you.

From websites to the most popular social media platforms, I have experienced itall, and will provide you with most of the tips and tricks I have learnedthrough the years. This book will also help you gain some basic understandingbehind the 'why you should do these tasks yourself'. It has become arequirement in today's publishing climate for both indie and traditionallypublished authors to have a social media presence. This book will show you thedifferent places you should be spending your valuable time to, hopefully, bemost effective at connecting with your readers and make more sales. I includesome great ideas on what to post, how often, and when. (Of course, you do whatis best for you and your schedule)

The main goal is to inform, encourage, and to show you that YOU CAN DO THIS or you, yourreaders, and your professional book writing business

 

Amazon * Jolene’s Bookstore * Books2Read * Bookbub * Goodreads

 

30 Day Social MediaChallenge

Purple Leather Edition

by Jolene MacFadden

Genre: Non-Fiction, Author Self-Help

Welcome to the 30-Day Challenge Workbook. Within these pagesare helpful forms that will help you get started on your digital marketingjourney for your small business. This workbook along with my other beginner’sreference book called, “Top Ten Ways to Market Your Books for Free”,which works for authors and small businesses, will help you understand thehow’s and whys of social media. Again, these are beginner guides only. At theend of 30 days, you will have actionable routines and data to help you formulatea plan of action that works for you and your business.

 

Comes in paperback or spiral!

Amazon * Jolene’s Bookstore * The Book Patch

Top Ten Ways ToMarket Your Book for Free:

And Other TidBits ofInformation for Writers

by Jolene MacFadden

Genre: Non-Fiction, Author Self-Help

Quick and easy information for writers who want to know howto market their book on a very tight budget. Tips and tricks gathered fromyears of working with writers, publishing my own books, and as a reader wantingto find more on the writers I want to read.

 

Amazon * Jolene’s Bookstore * Books2Read * Bookbub * Goodreads

Free use image from Open Clipart Vectors Ornery Owl's Review Rating: Four out of Five Stars 

Authors need low‑cost ways to build a book business and readers. Jolene McFadden's book, Authors Brand Yourself, and the accompanying workbook provide practical ways to do this.

The book states its objective clearly:

“There are ways of getting the word out that your story has been published online that do not cost anything.”

This is a practical, beginner‑focused book on author branding and free marketing tactics. The friendly, checklist style, the lots‑of-links approach, and the opportunities to take immediate, practical action  make it useful for new and solopreneur authors. It’s not a perfect fit for someone seeking analytical frameworks, metrics, or case studies with ROI.

The book and accompanying workbook live up to the promise of showing authors free and low‑cost ways to brand and market a book. 

Strengths: The book provides beginner and indie authors with tactical entry points including how to set up a web presence, where to list books, how to use social platforms, and building a reader community.The audience level is clear, and the step lists and checklists match that level.The manuscript links to platform pages and tools (Books2Read, Jetpack, Cava, remove.bg, etc.). The author provides plenty of first‑hand examples (author’s profiles, how she uses platforms), and screenshots as well as concrete checklists, sample forms, the bonus resource page and practical how‑tos for each platform.Voice is supportive and personal (“I’ve done this; here’s what I use”)

Favorite Passage:

“CONSISTENCY,  patience, and perseverance are the keys to any winning marketing  campaign no matter what the product. Yours is unique to you so you need  to figure out what works best for you.”

Areas for improvement

It would be helpful to include a “Beginner’s Roadmap” (e.g., Week 1–12 actions, with suggested metrics), which would turn tactics into an executable plan.

Dense technical info (WordPress export/import, Jetpack) is summarized casually, which is useful, but could be tightened or grouped into a “Tech Appendix” to keep the main narrative crisp.

Google Sites is mentioned as a place to purchase a domain. However, Google Sites no longer exists.

The author suggests Twitter as a potential social media platform. However, Twitter no longer exists. It is now X. (I know, I hate it too.)

The book rarely addresses trade‑offs (e.g., time cost per channel, audience overlap, when to stop a tactic). 

The book could strengthen urgency with a sentence about discoverability trends (e.g., retail algorithms favor activity; social reach is shifting).

Questions What is the recommended minimal schedule for a solo author who can spend 30 minutes/day? A concrete 12‑week plan with time budgets would clarify tradeoffs.How should success be measured month‑to‑month? Suggested KPIs (newsletter growth, followership growth, review acquisition rate) with realistic benchmarks would help.When should an author stop using a platform and switch to another? A simple decision tree or rule would be helpful.Summing Things Up

The book is long and sometimes circular. I read chunks at a time rather than straight through. In fairness, this isn't the kind of book one reads straight through. I kept reading for the many actionable tips and the author’s lived experience. 

I would recommend this book and the accompanying workbook to beginner indie authors or writers launching a first book who want a practical, no‑nonsense starter kit. I would not recommend it as a primary resource for authors seeking data‑driven growth strategies or for marketing professionals who want frameworks and metrics.

This book and workbook set live up to their promise of providing a solid, practical toolbox for authors who need to get started on advancing their online presence and promoting their work.

 

Jolene MacFadden is a multi-published nonfiction author,digital marketer, and lifelong storyteller dedicated to helping writers buildtheir brands and thrive in today’s publishing world. With decades of hands-onexperience as a financial counselor, freelance web designer, and marketingstrategist, she blends practical know-how with creative insight to guideauthors through the often-overwhelming world of book promotion. Her popularguides—"Authors: How to Brand You and Your Books”, “30-Day Social MediaChallenge Workbook”, and “Top Ten Ways to Market Your Book for Free”—havebecome go-to resources for indie, hybrid, and traditionally published authorsalike.

An eclectic learner and enthusiastic community builder,Jolene has grown a vibrant multi-platform presence, engaging readers andwriters through Pinterest, Mastodon, TikTok, Substack, and YouTube. She hoststhe lively Jolene’s Book and Writer’s Talk podcast, where she interviewsauthors and industry pros across genres, and she regularly speaks at bookfestivals and writers’ conferences across Florida. Her passion forstorytelling, education, and empowerment drives everything she creates—whetherit’s a blog post, a marketing workshop, or her Solo Sojourn Project inspiringsolo women travelers to explore public lands.

Jolene also writes historical fiction, mystery, and romanceunder the pen name L. J. Green (Lillian Jade Green), where she blends richhistorical detail with intrigue and heart. A proud “Booming Xer,” she lives alife of exploration, blending authorship, digital entrepreneurship, and travelin her home state of Florida.

 

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