How Not to Write Marketing Copy

🗓️Updated: November 7, 2025

Say that you were in the market for productivity software. You stumbled across an offering that billed itself as:

Description of Anonymous Software Product

Do you understand what you would be purchasing? Would you buy it?

The answer to both questions is probably no.

What software vendor posted this confounding, jargon-laden description of its wares?

Grammarly.

Yes, the very same Grammarly that, from its inception, built its brand on improving others' writing. Here's a screen grab from its March 2018 home page:

Grammarly Home Page | Source: Internet Archive

Read the following sentence again and be honest: