Follow Up on Reviews at Kobo and B&N; Is it First or Firstly...or Seventeenthly?

I said yesterday that I'd write a short post where I think reviews tend to be different from retail web sites like Amazon and goodreads.

First, I don't know why this is.

Second, I could be wrong. Mabye the reviews aren't any different.

Third, I own two Kobo e-readers and I do a great deal of shopping on Kobo. What I have seen are good honest reviews...and I'm not talking about good reviews in the sense of stellar raves for books. I've seen my share of negative reviews there, too. The voices of t...