Round Robin vs. Priority-Based Scheduling in OOH Advertising

Out-of-Home (OOH) advertising has evolved from static billboards to intelligent digital screens that can rotate multiple ads in real time. With this evolution, the way content is scheduled and delivered has become just as important as the creative itself. Two of the most widely used methods are Round Robin Scheduling and Priority-Based Scheduling. Understanding the difference between the two is key for advertisers and media owners alike.

What is Round Robin Scheduling?

Round Robin scheduli...