Tuesday’s Tips: Are you doing book signings or workshops?

Here are the stats you should track and how to do it!

(A version of this post originally appeared on my Substack.)

Image from Canva

I am obsessed with tracking my book sales numbers.

And not just what I earned in royalties but all the numbers: what I sell at book signings versus sales that come from store orders or special promotions, how many of each book I sell, what sells more—ebook or paperback—for each title, and anything else that I need to know.

And to track these numbers, I turn to my tr...