The Power of Plain English
Business marketing has transformed in today’s whirlwind of social media. We speak in tweets (no one says ‘Xs’), text-talk, emojis, memes and half sentences. Everyone’s scrolling, skimming, multi-tasking and short on time.
That’s why clear, plain communication has never been more powerful.
Whether you’re writing to customers about something important or posting to a wider audience on social media, 𝗽𝗹𝗮𝗶𝗻 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 helps you cut through the noise and make your message stick.
Think about it: how many times this week have you read something and thought, “I’m not sure what they actually mean…”
That’s exactly why I built my business on 𝗽𝗹𝗮𝗶𝗻 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗱𝗶𝘁𝗶𝗻𝗴.
When social media took off, helping people to write more simply and effectively online was a natural next step. I moved from editing local government and health authority documents to supporting small businesses in finding their authentic voice and sharing it online.
Because in marketing, 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗰𝗹𝗲𝘃𝗲𝗿𝗻𝗲𝘀𝘀.
Plain English isn’t about dumbing things down; it’s about 𝗿𝗲𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗱𝗲𝗿. (And by ‘reader’ I mean potential clients!) It means saying “We help businesses grow online” instead of “We deliver digital visibility enhancement solutions.”
When your posts are clear and conversational, people are more likely to trust you — and remember you.
And yes, you can feed your content into AI and ask for a simpler version. Chat GTP can tidy your text nicely, but it can’t add your tone, warmth or the human touch.
So before you hit ‘post,’ try this simple test:
Read it aloud.
If it doesn’t sound like something you’d actually say, tweak it.
Cut the clutter, keep it friendly and say what you mean.
Because when we write the way we speak, people connect — and 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗮𝗯𝗼𝘂𝘁.
If you’re interested in finding out more about my coaching; https://lnkd.in/es4HYY3R
(I asked Canva to suggest an image for ‘Plain English’ and it gave me this Full English! These days I’d prefer scrambled eggs with avocado and maybe a couple of slices of grilled halloumi – but I kept the fry-up because it’s funny.)
