The Rise and Backlash of AI Influencers: Can Fake Faces Build Real Trust?

The Rise and Backlash of AI Influencers: Can Fake Faces Build Real Trust? When Spanish model Aitana Lopez debuted on Instagram earlier this year, brands rushed to collaborate. She was stunning, reliable, and on-brand 24/7. There was just one catch: Aitana isn’t real. She’s an AI-generated influencer built by a Barcelona-based creative agency — and […]

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