A Real “Trust the Process Moment”

1st sample vs final product. Sometimes it starts off REAL BAD.

 

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A post shared by Cassey Ho (@blogilates)

SHOP SUNSHINE SWIM DRESS

Many fashion brands have a “rule” that they only get 3 prototypes then they have to go to production, regardless if the fit is not quite there yet. Why? To save money on product development and to quickly move on to the next design.

For POPFLEX I simply cannot release anything until I’m personally happy with the aesthetic of the design, the quality of the fabric and construction, and of course the integrity of the fit. That’s why sometimes things can take up to 3 years to go from sketch to website. We spend a lot of time (and money) to ensure we do everything we can to deliver you the best product, and if it’s not up to par…I won’t ever let it get released.

This is the Sunshine Swim Dress

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SHOP SUNSHINE SWIM DRESS

I mean, can you imagine if we hadn’t taken the time to perfect this and the Sunshine Swim Dress just NEVER existed? The journey may have been rough to start, but the final product is worth it.