Relationships Over Scripts: How Authenticity Drives Sales Success & 141% Quota Growth

Early in my career, I thought success was about the show. Big speeches. Standing ovations. One-call closes. I felt like the Wolf of Wall Street every day.

I learned the hard way: the real money came when I embraced the team element and the relationship element of sales.

Enterprise sales is simple at its core: people buy from people.

Deals happen because of relationships.

And relationships only last if you lead with authenticity.

If you double down on people—every colleague, every customer, every partner—and proactively seek out a win for everyone you meet, you’ll never worry about a sales result a day in your life.

Your greatest sales strategy isn’t in a script, a playbook, or a flashy presentation—it’s in your ability to build authentic, human relationships.

What’s the most powerful relationship that transformed your career?