Big Tech’s old revenue playbook is dead. Shared value is the only path forward

Stop extracting value from your users and start partnering with them.

Let’s be honest: Monetization today is broken. Most platforms are still stuck in a mindset that treats users like ATMs, squeezing every last drop of value through interruptive ads, upsells, and bait-and-switch tactics. It’s lazy, short-term thinking, and it’s killing loyalty, destroying brand equity, and stunting real growth.