The austerity of chanting Hare Krsna

Human life is meant not for becoming a hog or dog, but for tapo divyam [SB 5.5.1], transcendental austerity. Everyone should be taught to undergo austerity, tapasya. Although it may not be possible to undergo tapasya like that of Prsni and Sutapa, the sastra has given an opportunity for a method of tapasya very easy to perform — the sankirtana movement. One cannot expect to undergo tapasya to get Krsna as one’s child, yet simply by chanting the Hare Krsna maha-mantra (kirtanad eva krsnasya [SB 12.3.51]), one can become so pure that one becomes free from all the contamination of this material world (mukta-sangah) and goes back home, back to Godhead (param vrajet). The Krsna consciousness movement, therefore, is teaching people not to adopt artificial means of happiness, but to take the real path of happiness as prescribed in the sastra — the chanting of the Hare Krsna mantra — and become perfect in every aspect of material existence.

From Srila Prabhupada’s purport to Srimad-Bhagavatam 10.3.34-35

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