Roku’s big break: Tracee Ellis Ross on why ‘Solo Traveling’ became a hit—and what that reveals about humanity

At the Fast Company Innovation Festival, the star of the Roku Channel’s record-setting original TV series explores what captivates viewers.

The streaming wars have seen giants of entertainment—Netflix, Disney, Warner Bros. Discovery—duke it out for consumers, each with a fast-growing library of original movies and TV shows to keep people coming back. Roku is a bit of a dark horse in this race. But the platform’s recent hit series Solo Traveling With Tracee Ellis Ross suggests the scrappy underdog might just become a real contender.