Unlocking Major Gifts: Identifying and Cultivating Transformational Donors

Major gifts are the cornerstone of nonprofit fundraising, yet many organizations continue to overlook the full potential already residing within their donor base. The traditional image of a major donor — wealthy, well-connected, and predictably generous — is rapidly becoming outdated. In reality, today’s transformational givers come from increasingly diverse backgrounds and often remain hidden in plain sight.

To truly unlock transformational giving, nonprofits must rethink not only who they con...