We Will Sell No Wine Before Its Time from James W. Ziskin

We’ve all seen authors dropping cryptic hints on social media about big newsthey can’t share yet. Teasers that spark curiosity but also prompt questions like, Why the secrecy? and Who decides what to share and when? 

With apologies to Orson Welles and the Paul Masson wine brand, “We will sell no wine before its time.”

Vaguebooking

I really don’t have strong feelings either way about it, other than to say that I doubt it’s effective as a marketing strategy. Or I should say it’s ineffective unless th...