Pre-Orders – Tapping into Amazon’s algorithms

THE BENEFITS OF PRE-ORDERS BEFORE RELEASE

Every author knows what a great feeling it is to publish your first book.  Even when publishing additional books, it's still a great feeling of accomplishment.  However, once any book is published, it's then time for an author to turn their attention to marketing the book.  This is where it can get a little tricky.

Jumping around on social media

Most authors I know are generally shy, camera shy, quiet, reserved, or not comfortable jumping around on social media to create buzz about their book.  I know exactly how they feel.

Once you do focus on book marketing, every author is always looking for book events, holidays, new ideas, or reasons to create a marketing campaign around.  By opting to list the book as a pre-order, this becomes an event in the life cycle of the book.  It's an event that can cover one month of time and present several opportunities to talk about it as a marketing approach.  It can also be included as a pre-order in an author's weekly or monthly newsletter.

Another advantage of a pre-order on Amazon, you can list the price higher than it will be once it is released.  While at this price on pre-order, any Advanced Reader Campaign will be seen as a better deal to get for free in exchange for a review when the book is released.  Lowering prices after a product loses it's shiny and new status is very common in the world of marketing.

By setting the Release date a month away -- or more,  you can offer a free download on giveaway websites like Bookfunnel or StoryOrigin.  Then after the release, you can email these readers and ask for a review.

THE BENEFITS OF PRE-ORDERS ON THE DAY OF RELEASE:

Amazon will send an email around to people who are following you on your author page.  I have included a picture of the upper email so you can see it.

Another  marketing promotion can be about following you on Amazon, or AuthorCentral at Amazon for this very reason.  The more followers you get, the easier a new release will be.   This suggestion can be added to the Note to Reader page at the end of the actual ebook, with a link to your Author page.  And when you are scrounging around for another reason to build a marketing campaign around, an invitation to follow you on Amazon is a legitimate reason to post with a snapshot of your page with a link to follow you.

The target of Amazon's email is to your followers.  Everything else involved in who Amazon chooses to notify about the release of your book is proprietary, so no one can say.

ANOTHER FREEBIE FROM AMAZON:

I have included all the content of the Amazon New Release email above.  Amazon includes authors that your customers or followers have also followed or bought books from.  For anyone who hasn't confronted the expense of professional marketing, this is a HUGE giveaway.

I would suggest that you also follow these authors to see if you can learn anything from how they market to their readers.

Knowing who the similar authors to you are is very helpful when it's time to run Amazon ads.  So follow the authors so you know their names and books because you can add them into a manual Amazon ad campaign.

 

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