Googled!

Ken Auletta is the author of Googled - The End of the World As We Know It (which was published early last month). The book is already a business best-seller.

Auletta is an accomplished author (eleven books) and has written the Annals of Communication column for The New Yorker magazine since 1992. Googled is described as: "telling the story of how it [Google] formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to...