What Would Jay-Z Do: Buy The Whole Car

This is the second installment of the series “What Would Jay-Z Do?” He once said he’d give you $1 million worth of game for $9.99. I’m offering it for even more of a bargain: the price of a Substack subscription. As the author of the Jay-Z biography Empire State of Mind, I know a thing or two about the guy. Enjoy!

Toward the end of “Can I Live?”—the mellowest and perhaps most under-appreciated song on Jay-Z’s epic 1996 debut, Reasonable Doubt—the rapper offers some lyrical financial advice: “We d...

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Published on August 29, 2025 14:20
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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