Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly

Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them condemned the switch. Then predictably a few weeks later, they backtracked and brought back the old logo. I suspect that was always the plan. Here’s the one headline that should tell you everything you need to know about the ideal outcome of this strategy.

The Washington Post ran an article with this headline: “Cracker Barrel is trying to modernize. ...