Intelligent Organization
Organizations that are skilled at managing digital dynamics can gain advantages in profitability, speed, business growth, and innovation enforcement.
Organizations, large or small, are on the way to digital transformation. Digital transformation represents a break with the past, having a high level of societal impact. To foster a highly intelligent organization, it's essential to rethink traditional control mechanisms. Instead of top-down, standardized control, aim for a more flexible, adaptive, and responsive approach. Here's how:
Recognize underlying assumptions: Understand the patterns of basic assumptions that guide behavior within the organization, as these significantly shape organizational behavior.
Cultural Shift: Promote strong, functional cultures: Encourage the internalization of values through rituals, symbols, and clear behavioral expectations. This allows members to make consistent decisions, even in uncertain situations.
Agile Structures: Take the restructured hierarchies; reduce the number of layers to enhance flexibility. Embrace collaboration; encourage collaboration across traditional boundaries through networks, partnerships, teams, and communities of practice.
Information and Decision Support Systems
-Implement cross-functional systems: Build systems that support complete business processes rather than specific functions, enhancing effectiveness and evaluation of business outcomes.
-Utilize decision support systems: Employ systems designed to analyze data and support decision-making, including both model-driven and data-driven approaches.
-Data Mining: Analyze large data pools to discover patterns and correlations that can inform decisions. Predictive analytics can forecast future outcomes based on these trends.
-Group decision systems: Use software tools that enable group decision-making, even when members are not in the same location.
Agility and Flexibility
-Embrace technological change: Be agile and adjust to rapid technological advancements to maintain effectiveness. Organizational change may require cultural change.
-Balance internal and external needs: Recognize the tension between designs that fit internal needs and those that meet external standards. Strive for designs that support both.
Digital organizations are becoming smarter at reaching consumers in a targeted, highly responsive, and deliberate way. Consumers are becoming smarter at consuming and providing direct feedback to the organization dynamically. Change is unavoidable, and dynamism is the high digital taste. Organizations that are skilled at managing digital dynamics can gain advantages in profitability, speed, business growth, and innovation enforcement.
