What to Do Before You Add Your Logo to Anything Wearable

Throwing a logo on a hoodie or cap sounds easy. But when it comes out printed, you’ll realize the pain if it shows that it didn’t land. Maybe the colors clash, or the garment just doesn’t vibe with what the brand stands for. That moment of regret is avoidable, but only with the right prep.

Logos aren’t magic wands. They need the right setup to work. Before heat presses fire up or embroidery machines start stitching, a few steps can help make sure that gear hits right, not just looks branded.

Thi...