Just for Fun Friday: Roll Out the (Cracker)Barrel

Thursday Thoughts: Border Security Weekend Wrap-up Aug 23: Hitting the Road

Just for Fun Friday: Roll Out the (Cracker)Barrel

Cracker Barrel, the US restaurant and countryish style store, launched a rebranding this week, going from the one on the left featuring an “old-timer” sitting on a porch to the one on the right, a more simplified style.

And the result, as expected, was the stock tanking, losing 12% of its value before a bit of a rebound.

Why did investors dump their stocks? As expected, many people were outraged, saying the company was too woke.

Woke? Yeah, that term that started out as a good thing meaning, “being aware of and attentive to issues of racial and social injustice” and morphed into a bad thing as “a political catch-all for anything considered left-leaning, insincere, or overly focused on identity politics.“

The last time this type of backlash occurred was when Bud Lite featured a transgendered female in a commercial, prompting Kid Rock to shoot up a bunch of beer cases with an assault rifle.

Now I’m no stock market expert, but to be so volatile that it can’t wait out the end result of a company marketing campaign, it doesn’t seem to be the safest way to invest your savings.

The real reason for the logo change?

-Leon

Euphrates Vanished (Kindle/KU)A Matter of Sabotage (Kindle/KU)

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Sci-fi not your thing?

Try my two poetry collections: Lines by Leon and A Wonder of Words

Leon Stevens is a multi-genre author, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. He published his first book of poetry, Lines by Leon: Poems, Prose, and Pictures in January 2020, followed by a book of original classical guitar compositions, Journeys, and a short story collection of science fiction/post-apocalyptic tales called The Knot at the End of the Rope and Other Short Stories. His newest publications are the novella trilogy, The View from Here, which is a continuation of one of his short stories, a new collection of poetry titled, A Wonder of Words, and his latest sci-fi mystery, Euphrates Vanished.

My new book page: http://books.linesbyleon.com/