Evolving from Commodity Business to Differentiated Brand

 

Understanding how people want to feel, and delivering on those emotional benefits, can be your greatest competitive advantage.

Today’s guest post is by Kevin Perlmutter, author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights.

Do you often wonder how to differentiate your business from the competition?

When many competitive brands are offering very similar products or services, sometimes it’s challenging for a brand to stand apart.

Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World.