Watchmaker Swatch apologizes for ‘slanted eye’ ad after online backlash in China

Swiss watchmaker Swatch has issued an apology and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes.In an apology posted in both Chinese and English on
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Published on August 18, 2025 18:00
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