How to Rank Higher and Attract Better Clients: 5 Steps to High-Impact SEO for Financial Advisors

How to Rank Higher and Attract Better Clients: 5 Steps to High-Impact SEO for Financial Advisors

Any financial advisor will attest that client referrals are the best way to attract clients. But, after that, what is the best marketing strategy to get new leads? According to a study by Kitces Research, SEO for financial advisors is the next best strategy to get client referrals. Not only is SEO for financial advisors effective, but it carries one of the lowest client acquisition costs. Despite all this data, less than 25% of financial advisors are using SEO as part of their marketing strategy.

What Is SEO?

SEO stands for search engine optimization. Basically, this is how well your website shows up when someone does an organic search. When Google or another search engine receives a query, it then returns relevant web pages based on the keywords used. SEO is a long game, but one that’s well worth your time as your website can be working for you 24/7. 

Here are some actions you can take to improve your SEO:

Create a User-Friendly Website

When a potential client is searching online for more information on your services, they are looking for a website that loads quickly and where the information is easy to find. How quickly your web page loads is one of the key factors Google uses to rank your site. Your website can be simple and high-impact at the same time.

Optimize your website by:

Writing thorough meta descriptions and alt text helps search engines catalog the information on your site.Compress images and videos for faster loading speeds.Break up long paragraphs using headers and bullet points to make your web pages easier to skim—see what we did there?Post Content Regularly

SEO for financial advisors doesn’t involve churning out a new blog post every day of the week, but posting new content consistently shows search engines you are active and relevant. Offering helpful information on your website keeps users on your page longer, which marks you as an authority in the financial space—increasing your ranking and ultimately puts you in front of potential clients.

When creating articles for your site, think about which keywords and phrases people are using to search. What topics are your potential clients searching for? Make different types of content surrounding those keywords. You can use common questions as headers to signal to scanning search engines that you are answering that particular question on your web page.

Use your relevant keywords and phrases throughout your content, but be careful not to overuse the phrases. Search engines are smart enough to know when the content is actually helpful and satisfying the query vs. keyword stuffing. Remember, high-quality content that provides helpful results to your visitors is the goal.

Build Up Backlinks

When other people share your website and blog, your credibility and expertise is noticed. Cold reach-outs to clients or journalists may seem like your only option, but here are some other ways to secure credible backlinks to your website:

Create shareable content: Social media has changed the marketing game. Whether you are using LinkedIn or Instagram, creating content that is compelling and easy to share can help grow your audience.Ask for a testimonial: Reach out to past or current clients and ask if they would be willing to share something valuable they have gained from you. You not only get social proof, but a chance for them to share your business and website with their social circles.Collaborate with other professionals: Work with others via podcast episodes, expert interviews, webinars, or guest blogs are all helpful ways to build backlinks to your website. You can build mutually beneficial partnerships that will likely serve you for years.Improve Your Website’s Tech

We’ve already covered making your website easy for people to use, but you also need to make it easy for search engines to catalog and crawl your site. Here are some technical aspects to focus on:

Check your website for broken links.Add relevant internal links.Create a menu for easy navigation.Optimize for mobile browsing.Free SEO for Financial Advisors Audit

At Indigo Marketing Agency, we are all about helping you improve your website’s rankings. In fact, it’s what we’re passionate about! That’s why we offer a completely free SEO audit designed specifically for advisors like you. 

You’ll receive a comprehensive report that shows exactly how to:

Improve your website’s visibility and ranking.Get more leads and clients from organic search.Boost traffic to your site.Identify and fix hidden technical issues.Make your site stand out where it matters—on Google.

This no-cost audit is the perfect way to uncover what’s working, what’s not, and where your site has untapped potential. No obligation, no strings, just expert insights to help your firm grow.

Ready to get started?

Simply fill out our quick form and we’ll send a report straight to your inbox with our suggestions on how to help your site rank better.

Would you rather talk to a marketing expert to discuss? Give us a call today!

Schedule Your Free Marketing Strategy Call Today Let’s find out what’s working—and what’s not—when it comes to your marketing. Get Started 90%

New website visitors vs. returning visitors

Read Case Study 50%

Increase in email click-through rate

Read Case Study 44%

Increase in website traffic

Read Case Study 21%

Website traffic from organic sources

Read Case Study 73%

Website traffic from organic sources

Read Case Study 20%

Website traffic from personal blog content

Read Case Study FAQs: SEO for Financial Advisors What is SEO for financial advisors, and why does it matter?

SEO (search engine optimization) helps financial advisors improve their website’s visibility in search engine results, making it easier for potential clients to find them online.

How can SEO for financial advisors attract better clients?

By targeting the right keywords and creating helpful, relevant content, SEO allows you to show up in front of people actively searching for financial guidance—bringing in more qualified leads.

What are the most effective SEO strategies for financial advisors?

The best strategies include optimizing your website’s speed and mobile usability, posting content regularly, building backlinks, and ensuring your site is technically sound for search engines.

How long does it take for SEO for financial advisors to show results?

SEO is a long-term strategy. While small improvements can be seen in a few months, most advisors see significant ranking and traffic increases after 6–12 months of consistent effort.

Do I need a professional to handle SEO for my financial advisor website?

While some basic SEO tasks can be done on your own, a professional SEO audit and strategy tailored for financial advisors can help you avoid common mistakes and accelerate your results.

The post How to Rank Higher and Attract Better Clients: 5 Steps to High-Impact SEO for Financial Advisors appeared first on Indigo Marketing Agency.