The Surprising Power of a Good Title by Poppy Gee

The Mysterious Book Shop in New York... floor to ceiling crime novels with different, captivating titles.
BUSINESS: Let’s talk titles.

Do you start with one, or does it emerge organically from your writing process?How important is a title in shaping your project—or even selling it?

On Friday at the Currumbin Crime Writers Festival we heardfrom a leading publisher and a top literary agent – both estimated that 80% of manuscriptshave their titles get changed when they are published. 

Given this,...