How to Use AI to Improve Your Gym Marketing, Brand and Culture
After you lay a foundation of world-class ops to support your gym, the Two-Brain Business Pyramid is all about attention, storytelling and human connection.
But great marketing, brand storytelling and culture creation take time—which most gym owners don’t have.
Here’s how AI can help you build and promote your gym better, faster and with more consistency across all four marketing funnels.
1. Social Media Funnel
Tool: GLM
Kilo GLM helps you stay active on social media without having to constantly come up with new content.
It uses AI to write and schedule posts for you. It can take something you’ve already written—like a blog, announcement or email—and turn it into multiple posts in different formats. That way, your feed stays consistent, your content works harder and your gym stays top of mind.
It’s great for the gym owner who knows they should be posting but doesn’t have time to do it every day.
Tool: CapCut Auto-Captions + Editing
CapCut’s AI automatically captions, formats and cuts your videos for reels and TikToks—making it easy to create high-quality video content in minutes.
A word of warning here: Some platforms (and their promoters) over-emphasize using AI to create content. AI is not perfect; you still have to look at the pictures and edit the text.
Remember, a bad piece of content can hurt you as much as 50 good pieces will help you. Images that are obviously AI generated will open you up for criticism online.
2. Content Funnel
Tool: Wisprflow.ai
Wispr Flow collects and edits client video stories via mobile prompts, making it easy to showcase transformations and testimonials without scheduling interviews.
Jonathan Goodman, author of “The Obvious Choice,” recommended using this platform at the Two-Brain Summit, and many of our Tinker clients are loving it.
One Tinker almost literally doesn’t type anymore. He just speaks into Wispr Flow, which transcribes and organizes his thoughts, and then he’ll even feed that text into ChatGPT to take things further.
Dreading writing a new lead magnet? What if you just talked your way through it, had Wispr Flow transcribe and edit, then had ChatGPT organize and lay everything out?
Tool: OpenAI GPT–5
Use AI to create consistent messaging, value-based scripts and brand storytelling prompts to showcase what makes your gym unique.
3. Referral Funnel
Tool:
Bonjoro AI
Bonjoro lets you send personalized video requests for referrals. The AI recommends talking points and automatically reminds clients at the best moment (like after a PR or a milestone).
Tool: ChatGPT Custom Prompting for Scripts
Using ChatGPT, you can build automated thank-you notes, referral requests and follow-up messages that sound personal—not templated or salesy.
4. Paid Ads Funnel
Tool:
AdCreative AI
This tool generates high-converting ad images and copy based on your target audience—great for gyms running Meta or Google ads without a creative team.
Tool: Meta Advantage+ AI Ads
Meta’s built-in AI dynamically tests and optimizes ad performance. You provide assets; Meta does the heavy lifting across audiences and placements.
Building Culture, Community & Identity
AI can’t lead people—but it can give you back the hours you need to do that well.
Examples:
Automate admin so you can lead seminars.Schedule posts so you can show up for client wins.Use AI to repurpose Goal Review results into podium posts.
Final thought: You don’t need to fear AI.
You need to use it to buy back your time so you can lead like only a gym owner can.
Start with the lowest-value, repetitive roles. While AI can’t clean your toilets (yet), it can perform tasks that are just as important but might feel just as gross to you.
Only you can define what “low value” means.
While I place a low priority on billing and a high priority on blogging, you might do the opposite. That’s OK.
The goal is to buy back your time for the things you’re best at and love most.
Use the tools I listed above to do that.
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