[insert title here]. by Eric Beetner

 Do you start with one, or does it emerge organically from your writing process? How important is a title in shaping your project—or even selling it?

A good title is crucial. A good title is the first come-on. You might hear it before you see a cover, before you know the name of the author, even. I love coming up with titles, and I think long and hard about it. Once I land on a title I like, it’s almost like a green flag to get started writing the actual book. It’s rare I’ll start a book without ...