who will own your audience: thoughts on the future of publishing

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We are all publishers now.

Content is everywhere. We are drowning in content.

When the supply of content exceeds the demand, publishing futurist Mike Shatzkin (and thanks to the excellent Jane Friedman for drawing my attention to this post) asks "What is the new scarce item that will attract the dollars?"

Welcome to the Attention Economy.

Whoever controls the eyeballs, controls the world.

The publishers who win the game – and change the game – will be those, says Shatzkin, "who use the content...