Earning $10K/Month From His Local Media Side Hustle
Landon HusligFounder of Wichita Life $10,000 monthly revenueWichita Life is a local media brand about the city of Wichita (pop: 400K).
Started by Landon Huslig and his wife as a simple Instagram account back in 2017 
According to a recent interview with Landon…
Now, Wichita Life reaches nearly 60,000 people on Instagram and 31,000 via newsletter — engaging a total of 120,000 across all platforms. In 2024, Landon hit his biggest milestone yet: $119,814 in top-line revenue.
“That was the first year I out-earned my day job. That felt big.”
Monetized mainly via sponsors…
to identify sponsors, [Landon] wrote down every billboard advertiser he saw in town.
Pretty cool that he’s been able to build the brand to $10K/month, and it sounds like he’s done it while working a full-time job as an engineer 
I believe most cities/regions could support a scrappy local media brand like this.
People seem to prefer these outlets to traditional newspapers and radio stations nowadays.
Could you start one for your area?
Other examples 
