Ford is reinventing the assembly line to make more affordable EVs, starting with a $30,000 electric truck

The automaker says it will invest $2 billion to retool its Louisville plant, with the first vehicle assembled under the new system launching in 2027.

Over a century ago, Henry Ford’s assembly line helped mass-produce the Model T, setting a new standard for how to manufacture vehicles. 

Now, at its Louisville Assembly Plant in Kentucky, the Ford Motor Co. will soon scrap that typical assembly line for a new manufacturing system. Doing so, the automaker says, will allow it to more efficiently build more affordable electric vehicles—starting with a $30,000 mid-size electric truck to launch in 2027.