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Greg Gutfeld on Fox News is being called The King of Late Night by those who note that his Nielsen Ratings are higher than Stephen Colbert's — and that's true but it's not the whole story. As Sophia A. McClennen — a Professor of International Affairs and Comparative Literature at the Pennsylvania State University — writes, there are other metrics and other aspects of to consider. I would think a big one is that Colbert is way more popular on social media and among people who know what a joke is.