A study by WRAP and the University of Leeds found “no correlation between price and durability” of t-shirts. Expensive ones didn’t last longer before losing their shape or pilling. This rather plays into the hands of fast fashion that sells cheap and with low expectations – if you can’t trust more expensive brands to be better, why spend the money? On the other hand, it also rewards brand loyalty when you find a clothing company that makes things well.
A few years ago Toast introduced their b...
Published on August 09, 2025 17:01