The Strategic Power of Transactional Emails (And How to Use Them Right)

As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy—yet neglect the one category of email with the highest open rates, best deliverability, and most trust-building potential: transactional emails. You know the ones. Order confirmations, password resets, shipping updates, and subscription renewals. The kind of emails your customers expect—and often […]

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