Three Very Different Approaches to Monthly Giving

It’s a bit of a conundrum.

18–22% of your first-time donors will give again the following year.
So 78–82% will not.

43–45% of donors overall will continue to support your organization.
So 55–57% will not.

90% of monthly donors will continue to give.
So only 10% will not.

Which of these is better?

Did you know that acquiring a new donor gift costs about five times more than retaining an existing one?

So which is better — bringing in a new donor or keeping the ones you already have? (You want — and need — ...