Research reveals how Delta and other airlines use AI to set ticket prices

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm.

Booking your last-minute summer getaway? Delta Air Lines recently revealed to what extent it is using artificial intelligence to set ticket prices. And while this is just the beginning of the AI revolution in pricing, here’s some insight into how it is working so far—and how it may expand to other industries in the future.