How to unlock e-commerce in Africa

Small and medium-sized businesses need better credit access.

Africa’s e-commerce sector is experiencing a renaissance. In 2025, Africa’s retail e-commerce is expected to reach over $39 billion, and $55 billion by 2029. This growth is driven by ambitious brands, from contemporary fashion labels to innovative lifestyle businesses, capturing both local and international demand. These businesses are leveraging digital commerce and modern payment rails to reach more customers than ever before. E-commerce is also emerging as a critical lever to help businesses recover from economic shocks and unlock the trade potential of the African Continental Free Trade Area (AfCFTA).