Visible & Invisible
The goal of fine-tuning visible and invisible business forces is to improve organizational effectiveness and overall maturity.

Besides macro and visible factors such as economic conditions, environmental demands, resource or capacity management, invisible factors in strategic management pertain to the individual and group dynamics within an organization that influence its strategic direction and outcomes.
These factors shape how strategies are implemented and how effectively an organization can respond to its environment.
Leadership and Participation: Committed leadership and the ability of organizational members to participate in the planning process are essential for strategic planning and continuous change. Participation fosters a sense of ownership and directs the energy of participants.
Organizational Culture: Organizational culture significantly impacts strategic management. It comprises the shared beliefs, values, and assumptions that guide behavior within the organization. It's one of the most critical invisible forces for harnessing changes and executing business strategy.
-Influence on Behavior: Organizational culture can be viewed as the psychological assets of an organization. People's actions are influenced by the culture and subcultures within their organization. Strong cultures, characterized by deeply ingrained values reinforced through leadership influence and social phenomenon, can drive consistent action but may also inhibit necessary change. Agile organizations need to recognize the patterns of basic assumptions that guide behavior to maintain their effectiveness.
In essence, the macro environment is about the emerging trends or forces that impact the future of organizations in different vertical sectors. The microenvironment is about the specific forces that directly impact a company's ability to serve its customers. It’s also important to fine-tune “invisible” business elements for striking the right balance, take a further step, and involve internalization of the “out-of-the-box” thinking and the digital conceptual model. The goal of fine-tuning visible and invisible business forces is to improve organizational effectiveness and overall maturity.
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