The Future Will Include AI For Dynamic Pricing … Here’s What Could Happen Next

Here are two stories from this week that don’t seem to be related to one another. The first is about Delta ​testing AI for dynamic pricing​ in specific situations. The other is about Amazon ​acquiring a company that makes a wearable listening device​ that always captures your conversation. When you put them together, you can start to get a good sense of where dynamic pricing controlled by algorithms is likely to go. Here’s a scenario:

You are having a conversation about a trip you need to tak...