
I recently detailed my decision to move from WordPress to Ghost. I knew ahead of time that the migration would involve significant time, effort, and cost. I strongly suspected that generative AI could reduce all three.
Was I right?
In today's post, I'll go deeper into the migration. I'll address these questions:
Would
Google Gemini prove helpful or not?Would AI's juice ultimately be worth the squeeze?
Let's find out.
Background
I debated whether I wanted to port over every page from the WordPress site. Some just didn't generate much traffic. Case in point: the By the Numbers page.

Old WordPress By the Numbers Page | Click
here to view a version of it on the Internet Archive.
Largely for SEO purposes and because I'm a completionist, I decided to give it a shot. The fact that I could easily access today's generative AI tools clinched it for me. Five years ago, I'm not sure that I would have dotted every i and crossed every t on this type of project.
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SEO Silliness
I once counted a Fortune 100 company as a multi-year client. It paid dozens of people like me to contribute thoughts on enterprise IT. After inexplicably terminating the program, the company simply let the website vanish.Process
I started by grabbing the unformatted text from the original By the Numbers page. I then pasted its contents into the Online HTML Editor:
Published on July 29, 2025 06:15