The case for making AI your creative brainstorming partner

In a world where we’re increasingly pressed for time, AI can help us with creative breakthroughs.

Creativity has been heralded as our last irreplaceable skill, the one thing machines could never touch. Yet in offices everywhere, teams hit the same walls: blank screens, stale ideas, the exhausting churn of brainstorming sessions that go nowhere. The promise of human ingenuity feels increasingly at odds with the reality of modern work, where the demand for fresh thinking has never been higher, but the conditions for producing it have never been worse.