How leaders can be transparent about their belief systems without alienating anyone

For a business, there are advantages to taking a political stand—but there’s a fine line between brand enhancement and destruction. How can a leader toe the line?

Not long ago, leaders largely steered clear of the rough-and-tumble of politics. They inhabited a culture of impartiality, and for the most part stayed in their lane, rising now and then when called upon to offer observations about their specific sectors.